Little by little you are building your repertoire, getting more experience, and building your capabilities. You are not an effective self-promoter, but you know being more forthcoming about your competence would help your reputation.

Many of us, especially women, are not comfortable touting our abilities. Yet, by not being a bit more outspoken, we are doing ourselves a disservice.

Take it up a notch, and let the self-consciousness go.

Use your past as a tool to build the trail of events, where you have been and how it has taught you. See it as a story, with winding roads and unexpected left turns. When it unfolds this way, it draws others in and it humanizes you. YES, you are a real person and telling this to others helps them relate to you. This is always good for business.

Begin to build your story with some of these steps:

• Take inventory of your past experiences, both good and bad. Spend at least a week with a notebook or spiral pad recalling your history. When something reminds you of an experience in the past, jot it down along with the lessons you learned from it.
• Look at the seemingly insignificant events with a bit of a spin. This is where a little twist of interpretation can work in your favor.
• Include embarrassing moments or intended results backfiring. These are priceless, and they add a little humor.
• Link your lessons learned into a useful skill that is now beneficial for you as a leader.
• Find a pattern or analogy in your trek. Here are some examples: Are you often the underdog, and have finally learned how to adapt it to your advantage? OR Did you overcome incredible odds? OR Have you learned to make decent results with scarce resources? This is what others love to hear about.

When a bio being read by a prospect tells a story, all those skills that you hesitated to boast about are now put in context. Others get it.

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