Employee Goal Setting
Goal-setting at the employee
level and upward
Don’t underestimate
the power of a clear, well-communicated goal.Why is Employee Goal Setting Important?
When
it comes to motivated employees, those that know where they are going
are more likely to be on-point and productive. That’s a fact.
So why
not spend extra time defining outcomes through employee goal setting?Most
companies that I come across know about the steps for goal-setting and
do not need a lecture about it. Approximately half of those are not
terrific at implementing, though. Something gets in the way. Usually,
it is the leaders not modeling the goal-following process or simply
put, just doing it. It is an investment in time that often gets
pre-empted by “real work”.
So, assuming you know
about
S-M-A-R-T Goals,
well … here it is in a nutshell anyway.
The SMART criteria, plus a little something else
| S | SPECIFIC | If I read your
goal, I should be able to understand what you mean by it. At
higher levels, these may be more general. No sweat as long as cascaded
goals or actions that come from this goal has an eventual level of
specificity. |
| M | MEASURABLE | You can measure
anything. For task-like goals, consider the outcome or
what would be a good indicator of getting the goal achieved. |
| A | ALIGNED | Goals at
departmental levels should fit well (align) what happens at
the next level up. Team level goals should make sense for moving the
department forward. |
| R | REALISTIC | Although a little
stretch is okay, most goals should be achievable or
else employees get frustrated. So balance some more realistic goals
with a few that show ambitious accomplishment. |
| T | TIME-BOUND | Put a timeframe on
the desired outcome. Complicated goals might need interim target time
targets. |
Extra
added criteria (no extra charge ...)
| B | BEHAVIORAL | There should be a
balance of job-specific goals (tasky things) as well
as a behavioral expectation or two. Examples: team player,
positive-attitude, easy to work with, (and yes, these are all
measurable. Ask me how.) |
Simple Steps for Goal Setting
If you need the
steps for goal setting, follow this simple approach to make a goal
setting activity interactive:
1)
Capture the mission and goals that exist at the next level up. If you
are at the top level, you should be starting with a strategic plan. (I
have lots of juicy details on strategic planning)
2)
Think one level more specific and one notch more near-term to list
areas that you would like your goals to fall within. Starting with goal
“areas” keeps you out of the weeds until you can agree upon overarching
topics. Example: “we want a goal addressing the financial area” or
“there should be a goal looking at our people development.”
3)
From each of these goal “areas”, craft a statement that includes a
strong action verb and an object of the verb. (Ex: “Research and
implement next level of technology for the production fab …”
4)
Wordsmith, gain agreement, and assign accountability for each and every
action.
5)
If goals look too general, that’s okay. Keep it the way it is and
create a list of actions that will accomplish that goal.
6)
Post, track, feedback, and celebrate as you accomplish.
7)
Revise as needed but revamp at least annually.
Team goal setting
should absolutely involve the whole team, not just for ownership but to
get everyone involved and each person’s job activities advertised and
understood. Hey Wilbur, you may actually have fun doing it.
Terminology
Do
not fret over what you call a goal, what looks more like an action, and
what should be labeled as an objective. When it comes to “doing stuff”,
getting caught up in the terminology is simply a distraction. (Yeah, I
know it is easy to do though).
Bottom Line
So
in summary, once you feel competent about what a goal should entail,
conduct goal-setting sessions with individuals and teams. Post in
simple terms. Think of it as a
dashboard for goals
and clear direction.